BOOZE: Taming the Cock 'n Bull

Try a Moscow Mule at Bacchus today.

Once upon a time, say, back in the 1940s, vodka was little known in the United States, and gin reigned supreme as the clear spirit of choice. A gentleman by the name of John G. Martin, president of G.F. Hueblein Brothers, Inc., had a wild notion. He bought a vodka distiller, and in fact, he had a hard time giving the stuff away, and he hit the road on a sales trip. He made it to Hollywood, where he stopped at the Cock 'n' Bull for a bite to eat. He struck up a conversation with the owner, Jack Morgan, and learned that Morgan had a white elephant of his own, the ginger beer he made on the side.

The final ingredient in their marketing scheme involved a friend of Morgan's. She had inherited a copper factory, and had an abundance of copper cups to offload. They decided to sell and serve a new cocktail in one of the copper cups, engraved with the picture of a kicking mule.

Today, the "mule" is a drink that includes ginger beer. With vodka, it's the Moscow Mule, with gin, it's the Gin Gin Mule, etc. The men of Bacchus serve up all of our Mules in copper cups. Give one a try.

http://www.pipelinebrandsusa.com/soda_brands/cock_n_bull_ginger_beer.html