Getting to Know Jack

In the 140-year life of Jack Daniel's, the world's best-selling whiskey, the liquor's keepers have managed their old-fashioned brand with a blend of savvy salesmanship and pithy advertising.

A few years ago, for the 4th of July, Jack Daniel's launched a sweeping, multimedia initiative to celebrate the independent American spirit. My favorite poster from this campaign reads, "56 men signed the Declaration of Independence, one man put it in a bottle."

Drink some Jack today at Bacchus and celebrate your own independence. It goes with anything. Give it a try. :-)