America is currently experiencing a rum revival.
As new tiki bars open around the country and bartenders find new ways to celebrate the spirit via cocktails and curated rum lists, there couldn't be a better time to get educated and excited about the wonderful world of rum.
You might think of rum drinks as pretty one-dimensional, best consumed with Coca-Cola, shot by shot or hidden under layers of fruit juice. But the truth is, rum is one of the most complex and interesting spirits, worthy of far more attention than simply mixing. In fact, it's one of the champions of the sipping liquor realm; a liquor category with a range of styles and flavors that's surprisingly expansive, with some brands tasting so delicious when sipped solo or on ice that they can often rival great Scotch or Cognac.
We've got Bacardi Light, Bacardi Dark, and Bacardi 151, Sailor Jerry, Captain Morgan and a truly exquisite Haitian rum called Barbancourt.
Try sipping on Barbancourt on the rocks. Or a mixed cocktail with one of the others listed above. Our well rums are Malibu and Trader Vick's. It's 2-4-1 Wednesday. Drink with us.
Rum is a spirit distilled from the fermented juice of sugarcane, sugarcane syrup, sugarcane molasses, or other sugarcane by-products. It's distilled at less than 95% alcohol by volume (190 proof) and bottled at not less than 40% alcohol by volume (80 proof). Note: There are flavored rums bottled at less than 40% alcohol by volume, but we're not talking much about those.
The legal definition of rum tends to vary from country to country, so establishing a strict definition that applies to all rum from everywhere is impossible. What's consistent, though, is that rum is always based on molasses, sugarcane juice, or other cane by-products.
Most countries that produce rum require the spirit to be aged, so for our purposes, we will define rum as an aged spirit. This means we will not consider Brazilian cachaça to be a form of rum, since it is unaged.
Finally, if instead of the word rum, you see ron or rhum on a label, don't worry. You're merely seeing either the Spanish (ron) or French (rhum) variant of the same word. It's all rum.