BOOZE & FUN: Remembering International Male

Do you know any sexy international males? How about international liquors like Tequila? It's Tequila Thursday - all tequilas are $5. Order up a top-shelf margarita for just $7.

Gay adolescents in the 70s, 80s and early 90s did not have tumblr pages of porn on the internet to go to for visual stimuli. The occasional view of a boner in a high school locker room or a trip to the beach to see shirtless men in skimpy swimwear were all some were able to experience. That all changed with the arrival of the International Male Catalog.

Under the guise of loungewear fashion for men, the catalog showed hot, handsome male models posing in "the latest trend" pants and shirts, often with exposed hairless chests. And, the added bonus — the underwear pages. For all intents and purposes, it was soft-core porn. The slight hint of pubic hair above the waistline, the shadowed edges of the form of a penis behind the thin stretch fabric of cotton briefs, and the exposed butt showing off the view of the thong bikini from the rear — all instant erection-makers for the horny teen.

The International Male and Undergear Catalogs died around 2010.

Today, for our throwback Thursday, we pay tribute to, laugh at the styles of, and still lust for the bodies on the pages of International Male, and it's spin-off Undergear Catalog. Click to enlarge.

Out Magazine had this to say about International Male:

In the mid-1970s, former ad salesman Gene Buckard opened a San Diego store whose name, Brawn of California, defined its mission: changing the way men perceived “loungewear” from tacky leopard-print brief and fat-shaming muumuus to sexy, body-hugging and box-revealing underwear, bathing suits, thongs and jocks. Undressing for success fueled a second store in Los Angeles. But it wasn’t until Buckard began mailing catalogs that his company really took off.
Under the name International Male, Buckard’s mantra was “fashion forward”; unfortunately, that often translated into items like an $88 “Rock & Stone Ripped Stitching Jean” that could have inspired Dolly Parton’s quip, “It costs a lot of money to look this cheap.” Buckard was addicted to weird neologisms like “pant” for pants (e.g., the “James Jean”). Cargo pants became the “Missionary Pant.” Leather jackets were called “Rocky,” “Montana,” “Motion,” “Cruise,” “Charlie” and, my personal favorite, “Bondage.”

Read the entire article here.